Client: Zlatarnice Karat Location: Croatia Industry: Fashion Website: https://zlatarnicekarat.com Our Role: + Art Direction + Visual Identity + Product design + Campaigns
KARAT jewelry store is a legacy of a traditional family business that is now run by the fifth generation of the Krasnić family. In the course of digitalisation, they wanted to create a high-performance collection that combines tradition with modern design and meets today's needs. The Result is the NOW jewelry collection designed for daring ambitious women who, through a crowded daily schedule, in addition to family, career and friends, always find time for themselves. The NOW collection celebrates every moment and is not waiting for a festive moment, but raises everyday outfits. Each piece is handmade in silver and gold, with clean modern lines with a twist. For example a set of three rings - the “Mood set” - have a shiny finish on one side and a matte finish on the other, so they can rotate depending on the clothing combination and mood. The whole collection is followed by the digital campaign “It's all about NOW” which celebrates the the everyday life of strong women who are always on the go.